Identity in Focus: KPIs to Protect Revenue and Empower Trust

Fraud

Payments

MRC San Diego 2025

Reverb | Sift

Sep 09, 2025

Presentations

Fast, accurate fraud prevention starts with the right digital identity signals. But how do you know how your efforts are performing? Understanding what metrics to assess, what techniques to use, and how to track meaningful insights can be an overwhelming (and time-consuming) task. In this session, Brittany Allen (Sift), joins Holly Sandberg (Reverb) to discuss how teams can harness the right digital identity data, prioritize key metrics, and use smart KPIs to improve fraud prevention strategy and prove success.

Key Takeaways:

Benchmarking payments fraud KPIs against industry standards to set goals and measure performance
Identifying identity-related KPIs to detect fraud early while reducing friction for trusted users
Using the right metrics to prioritize efforts, justify investments, and align across teams

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