A/B Testing: Optimizing Outcomes to Increase Customer Experience

MRC Santa Clara 2023
Stripe, Uber
Sep 19, 2023

In this session, Stripe will show merchants the right steps to A/B test your payments to enhance conversion. We’ll share best practices for A/B testing, common mistakes, and give merchants a checklist for your next A/B test. We’ll also be joined by Uber who will share their journey through optimizing conversion through A/B testing.

Learning Objectives:

  • Understand what an A/B test is, and what the different types are.
  • Create a checklist to run a successful A/B test.
  • Learn from other merchants on their A/B test experience.

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