Advanced Fraud Prevention Techniques
Fraud
Payments
MRC Sao Paulo 2025
C&A, Adyen
Apr 15, 2025
Presentations
In this session, the challenges faced by C&A will be shared, along with detailed information on the fraud profile and the techniques previously used to address the chargeback issue. The solution developed is based on machine learning, which adapts and self-trains the artificial intelligence to respond autonomously and drive:
- the automation of the fraud prevention process
- the reduction of false positives, and
- the control of fraud rates.
The solution is currently being implemented, and the preliminary results are already quite impactful. It will also be discussed how AI can be practically used in the day-to-day operations of eCommerce to reduce losses.
* Slides are in Portuguese
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