Payment Success Unlocked – Mastering the End-to-End Conversion Funnel

Fraud

Payments

Jusbrasil, Nuvemshop, Stripe

Apr 14, 2025

Presentations

This session will discuss:

How tooling improves visibility into conversion
Key KPIs across the payment lifecycle
Trade-offs and pitfalls by taking a narrow view
Importance of segmenting success rates by region, payment method, and transaction type
Steps merchants should take to continuously refine their calculation methods, ensure that success rates reflect true payment performance, and optimize across the funnel
Case studies of users that achieved better payment outcomes through more accurate success rate measurement

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