The Arms Race Accelerates: Fighting AI with AI

Merchants have leveraged variations of artificial intelligence for years—using large language models, neural networks, and predictive analytics to detect fraud, automate decisions, and improve accuracy at scale. But the emergence of agentic AI has fundamentally changed the operational and risk landscape for merchants. In a world where autonomous agents can act on users’ behalf, traditional assumptions about transactions begin to break down. Merchants must rethink their tried-and-true approaches — not simply by detecting automated activity, but by developing more nuanced ways to distinguish authorized delegated actions from unauthorized abuse. This shift requires new frameworks to confirm identity, express risk, and define what agents can do on a user’s behalf. Attendees will learn how “Know Your Agent” principles extend familiar identity and risk concepts to delegated action, balance immediate and long-term capabilities, and help merchants operationalize agentic commerce without losing trust, accountability, or control.

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