A Clear Picture of Identity...Even When AI Keeps Fogging the Lens, Presented by TransUnion

As AI accelerates both fraud prevention and fraudster innovation, merchants face rising pressure to distinguish real customers from increasingly sophisticated automated attacks. Join TransUnion for an interactive focus group that explores: How fraud prevention is experiencing a major shift to AI-based techniques Real performance improvements enabled by AI-based fraud detection How identity, device and behavioral signals are evolving Which signals will matter most as AI erodes the reliability of traditional fraud indicators We’ll also talk about what merchants are seeing day-to-day – what's working, what’s not, and where AI is creating new blind spots or opportunities. Participants will hear insights from TransUnion and from their peers, compare strategies across industries, and examine practical approaches to strengthening layered defenses against AI-enabled threats.

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