Compliance Meets Conversion: Inside GoFundMe’s Identity Strategy
Fraud
Payments
MRC Vegas 2025
GoFundMe, Persona
Mar 12, 2025
Presentations
This session will explore how GoFundMe, the world’s leading crowdfunding platform, builds for emerging compliance requirements while advancing its global mission of helping people help each other. GoFundMe and Persona will deliver a masterclass on how different teams at GoFundMe offer a seamless user experience while meeting relevant KYC/KYB requirements throughout every stage of their community lifecycle.
Learning Objectives:
- How to meet ambiguous compliance requirements for marketplaces and online fundraising platforms
- How to build and scale compliant KYC and KYB processes across your organization without adding operational burden
- How to implement thoughtful strategies at risky touchpoints to prevent ATO
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