Compliance Meets Conversion: Inside GoFundMe’s Identity Strategy

Fraud

Payments

MRC Vegas 2025

GoFundMe, Persona

Mar 12, 2025

Presentations

This session will explore how GoFundMe, the world’s leading crowdfunding platform, builds for emerging compliance requirements while advancing its global mission of helping people help each other. GoFundMe and Persona will deliver a masterclass on how different teams at GoFundMe offer a seamless user experience while meeting relevant KYC/KYB requirements throughout every stage of their community lifecycle.

Learning Objectives:

How to meet ambiguous compliance requirements for marketplaces and online fundraising platforms
How to build and scale compliant KYC and KYB processes across your organization without adding operational burden
How to implement thoughtful strategies at risky touchpoints to prevent ATO

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