Tackling Synthetic Identity: How Merchants and PSPs Manage User Identity Together

Fraud and synthetic identity are risks for any business, and by all accounts, these risks are growing. While this is driven largely by factors outside of our control, such as economic pressure from inflation and opportunities for fraudsters to misuse new technologies, what remains in our control is how we respond to it. Join us to learn how GoFundMe and Adyen have teamed up to tackle the challenge of synthetic identity together.

Learning Objectives:

• Best practices for establishing roles and responsibilities in partnership
• Structured approach for merchants and PSPs to holistically manage identity
• Examples where we have leveraged our partnership, both to mitigate fraudulent behavior and to empower legitimate users

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