Tackling the Fraud Customer Journey to Unlock Subscriber Growth

Fraud

Payments

MRC Vegas 2025

Brainly, Dodgeball

Mar 12, 2025

Presentations

During this talk, attendees will hear from Brainly’s VP of Operations, Blake Whitson, Sr Staff Engineer, Arek Gac, and Alex Conners, COO from Dodgeball. They will discuss how Brainly approached building a fraud posture prepared for their growing subscription business. Attendees will learn how to expand your fraud prevention globally, reduce complexity, and respond faster to fraud, without disrupting your customers' transactions or shopping experience. Join us to discover how every transaction in your global fraud strategy tells a specific story and unlocks growth.

Learning Objectives:

Understand transaction, customer journey lifecycle
Learn ways to establish a historical footprint for a buyer and their transaction behavior
Build new ways to safely grow subscriber base while mitigating fraud risk

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