Don't Let Fraudsters Ruin Online Shopping for Your Good Customers!

Fraud
KPI/Analytics
Authentication
Data analysis
Neustar; Internet Retailer
Dec 15, 2019
Whitepapers

Vast numbers of data breaches over the past several years have resulted in enormous amounts of data for sale on the dark web, giving cybercriminals ample opportunities to defraud online retailers. In an effort to prevent illegitimate transactions, however, eCommerce companies are often quick to employ friction-inducing measures, which can end up preventing valid customers from making a purchase. This paper examines the data and technologies which can help better identify legitimate customers and transactions, helping businesses avoid turning away shoppers and bolstering the bottom line in the process.

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