Don't Let Fraudsters Ruin Online Shopping for Your Good Customers!

Fraud

KPI/Analytics

Authentication

Data analysis

Neustar; Internet Retailer

Dec 15, 2019

Whitepapers

Vast numbers of data breaches over the past several years have resulted in enormous amounts of data for sale on the dark web, giving cybercriminals ample opportunities to defraud online retailers. In an effort to prevent illegitimate transactions, however, eCommerce companies are often quick to employ friction-inducing measures, which can end up preventing valid customers from making a purchase. This paper examines the data and technologies which can help better identify legitimate customers and transactions, helping businesses avoid turning away shoppers and bolstering the bottom line in the process.

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