Gen Z and Fraudsters Are Tricking Your Verification Methods. Here’s How to Get It Right.

Ekata and GoFundMe
Oct 07, 2021
Gen Z’s technological literacy and aversion to sharing PPI present new challenges for merchants when distinguishing legitimate customers from fraudsters. This presentation from Ekata and GoFundMe highlights how younger users and fraudsters often have similar data sharing patterns, forcing fraud prevention specialists to use new strategies to ensure they aren’t rejecting good transactions.

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