Promotion Abuse Exposed: Protecting Gig Economy and Delivery Platforms
Promotion abuse has become a major threat to delivery and gig economy platforms.
Promotions are a powerful tool for growing a customer base and increasing loyalty. But if the right controls aren’t in place, fraudsters will always find ways to exploit them, sabotaging marketing budget and shrinking revenue.
Join us as we explore the complex issue of promotion abuse and how it can be prevented. Our experts will share insights from their experiences fighting promotion abuse, break down the biggest challenges in preventing this fraud, and highlight the best ways for platforms to defend themselves.
This session will cover:
- The prevalence and impact of promotion abuse
- What makes promotion abuse more or less likely on a given platform
- The sophisticated methods fraudsters are using to abuse promotions
- How to combat promotion abuse and defend your platform
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