Mastercard's First-Party Trust Program: Merchant Master Class
Fraud
Payments
Mastercard
Nov 15, 2024
Webinars
First-party misuse is a costly and complex challenge, with up to 75% of card-not-present (CNP) fraud for digital goods merchants estimated to stem from it. With Mastercard’s First-Party Trust Program, which took effect on 27 October in the US, merchants now have a powerful tool to gain insights into and prevent cases of first-party misuse.
Join this webinar for an in-depth look at how the program works. You’ll gain insight to:
- Data trends and analysis that scope out the size of the problem and how much can potentially be resolved
- Which transactions qualify, and how liability shifts will be handled
- Integration options available to merchants to participate
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