Mastercard's First-Party Trust Program: Merchant Master Class

Fraud

Payments

Mastercard

Nov 15, 2024

Webinars

First-party misuse is a costly and complex challenge, with up to 75% of card-not-present (CNP) fraud for digital goods merchants estimated to stem from it. With Mastercard’s First-Party Trust Program, which took effect on 27 October in the US, merchants now have a powerful tool to gain insights into and prevent cases of first-party misuse.

Join this webinar for an in-depth look at how the program works. You’ll gain insight to:

Data trends and analysis that scope out the size of the problem and how much can potentially be resolved
Which transactions qualify, and how liability shifts will be handled
Integration options available to merchants to participate

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