The Power of Being Local: How Global Merchants Are Cracking the Code of Africa’s Digital Commerce Market

Nov 01, 2023

For merchants and other e-commerce actors, an understanding of the specific financial-market conditions in each country in Africa is essential. Bank transfers, mix of cards, wallet payments, mobile money are keywords for describing the complex payment landscape that is evolving everyday.

On this webinar we will unveil these significant payment trends in Africa and deep dive into Nigeria's booming digital economy. With a GDP of $493.9B, and a population of 214 million, it's an untapped market with unique consumer behaviors and a government's drive towards a cashless society.

After attending this session, a person should be able to:

  • Understand the basic payment trends in Africa.
  • Learn more about different consumer's behaviour on the African region.
  • Deep dive into Nigeria's booming economy and potential market. 

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