Fraud & Risk

Why Now The New Sense of Urgency

Sony

Presentation

Brian Cullen and Robert Moran of Sony discuss why it’s so urgent the industry acts now to create a plan to tackle first-party misuse/friendly fraud. The conversation explores why it has taken so long to move on this issue, highlighting increasing fraud thresholds, changing consumer behavior, scheme reactions, and the importance of properly routed traffic.

Why now? The new sense of urgency
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