Why Now The New Sense of Urgency

Fraud

Attack Types

First-Party Misuse

Friendly Fraud

Sony

Nov 09, 2021

Presentations

Brian Cullen and Robert Moran of Sony discuss why it’s so urgent the industry acts now to create a plan to tackle first-party misuse/friendly fraud. The conversation explores why it has taken so long to move on this issue, highlighting increasing fraud thresholds, changing consumer behavior, scheme reactions, and the importance of properly routed traffic.

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