Demystifying the CE3.0-VAMP Connection | Presented by Justt
Summary
Visa's Compelling Evidence 3.0 has gone from a technical footnote to one of the most talked-about tools in dispute strategy. As VAMP highlights the interplay between fraud and disputes, merchants are taking a second look at CE3 as a way to potentially reduce their VAMP exposure. But the CE3.0-VAMP connection is often oversimplified.
This session unpacks what CE3 really is: not one solution but two related concepts, a pre-dispute trust framework and a post-dispute representment framework, each with strict requirements around transaction history, identity continuity, and matching credential data. We'll look at why adoption has been so difficult for most merchants, why the data that CE3 needs so often sits fragmented across multiple systems, and why "Can we use CE3?" is the just the tip of the iceberg.
We'll also cover Visa's October 2026 changes, which extend CE3 into multi-merchant and multi-credential scenarios and meaningfully expand who can qualify.
You'll leave able to assess your own operational readiness and answer the question that actually matters: what needs to be true before CE3 can realistically work for your business.
What You'll Learn
- Understand the impact of the upcoming changes to Visa’s Compelling Evidence 3.0 (CE3) framework (i.e. multi-merchant evidence)
- Know how to determine the costs and benefits of CE3 for your business, in order to make prioritization decisions
- Understand common pitfalls that merchants face when implementing CE3
Speakers
