Fighting Promo Abuse: What's Working In 2026, Presented by Incognia
Summary
Promo abuse is quietly draining massive amounts of revenue across platforms.
From casual promo hunters to structured fraudster networks, bad actors are exploiting promo campaigns, referral codes, and loyalty rewards to rack up discounts without ever becoming loyal customers. The result? Wasted campaign budgets, skewed growth metrics, and a system where fraudsters benefit while genuine users lose value.
In this webinar, we’ll break down how promo abuse is happening in 2026 and what leading platforms are doing to fight back. Hear real-world examples of promo abuse at scale, discover how fraudsters manage to fly under the radar, and learn actionable strategies for stopping fraud without blocking growth. We'll share practical steps that will help you reduce promo abuse without disrupting legitimate customers.
Learning Objectives
- Understand common forms of promo abuse, from multi-accounting to code reselling
- Know how to recognize the early warning signs of abuse and uncover vulnerabilities
- Understand how to distinguish between one-time abusers and real fraudsters
- Learn proven strategies for cracking down on abuse without killing growth
- Understand how to work cross-functionally and earn buy-in from marketing and growth teams
Speakers
