The 2026 Seller Fraud Playbook, by Incognia
Member Event
10 Dec, 2025
10:00am PT (1 hour)
Virtual
The 2026 Seller Fraud Playbook:
AI, FaaS, and Ban Evasion
Seller fraud will get smarter, faster, and harder to catch in 2026.
Many marketplaces are still catching up to yesterday’s tactics, but fraudsters are already moving on — using more sophisticated methods that help them operate quietly and scale quickly. If platforms don’t adapt, these shifts could create major challenges in the year ahead.
Join Incognia and marketplace fraud leaders as we break down how seller fraud is evolving heading into 2026. We’ll explore the tools and techniques powering the new wave of seller abuse — from automated account farming and tampered devices to AI-generated identity materials and cross-account coordination. We’ll also explore why upstream defenses at onboarding are becoming essential to stopping modern seller fraud before it takes root.
What you’ll learn:
- Why seller fraud tactics are becoming harder to distinguish from legitimate seller behavior
- How fraudsters are using AI-generated identity materials to bypass verification
- How fraud rings scale through device farming, FaaS tools, device tampering
- The early signals that reveal cross-account coordination before downstream abuse appears
- Why onboarding is becoming the most critical control point for preventing seller fraud in 2026
- How marketplaces can strengthen upstream defenses without adding friction for trusted sellers
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