Selling Fraud to the C-Suite – Speaking the Language of Leadership, Presented by SEON

Summary

Getting executive buy-in for fraud prevention can feel like an uphill battle. C Suite executives focus on growth, profitability, and customer experience, and if fraud doesn’t fit into that vision, it gets pushed to the back burner.

This session will help bridge the gap by shifting the conversation from fraud as a cost center to fraud as a business enabler. You’ll learn how CEOs, CFOs, COOs, and CMOs view fraud through their unique lens—and more importantly, how to tailor your messaging to resonate with what they care about most.

If you’ve ever struggled to get leadership to see fraud as more than just a line item on a budget, this session is for you. It’s time to turn those tough conversations into real business impact.

Learning Objectives