Agentic Commerce Without the Hype: A Practical Playbook Presented by Signifyd
Summary
Every headline says the same thing: AI agents are taking over shopping. If you've been in any industry forum, vendor briefing, or conference session in the past six months, you've heard the McKinsey $5 trillion forecast, watched Etsy's stock jump on a ChatGPT checkout announcement, and sat through at least one deck telling you that autonomous commerce is imminent and your current setup isn't ready.
Here's our take: most of that is noise.
Agentic commerce is real, it is growing fast, and it will matter to your business. But it is not going to replace how people shop. It's becoming another channel, and like every channel before it (mobile, social, marketplace) it comes with a distinct risk profile that fraud and risk teams need to understand before it scales.
In this session, Signifyd will cut through the hype with real transaction data, walk through the three distinct modes of agentic commerce (agent-assisted, agent-operated, and agent-native), and give fraud and risk practitioners a practical playbook for where to focus limited resources.
What You'll Learn
- A framework for thinking about the three distinct modes of agentic commerce — agent-assisted, agent-operated and agent-native.
- What signal blackout means for fraud detection and how to respond without blocking legitimate orders.
- A practical prioritization playbook with an honest read on the most important near-term opportunities.
Speakers
