Agentic AI is beginning to change ecommerce at its deepest level. What started as better search, and smarter recommendations is rapidly evolving into a new commercial architecture in which AI systems can interpret the intent of customers, trigger payments, and coordinate post-purchase services. For merchants, fintechs, and payment providers, this is not simply another UI/UX trend. It marks a shift from digital assistance to delegated commerce.

 

In the webinar Agentic Commerce: China’s Lead, Europe’s Choice, Alexander Scheibel from Riverty and Prof. Dr. Roland Frank will discuss how agentic AI is reshaping the future of ecommerce and why the emerging “protocol race” around commerce standards such as UCP (Google) and ACP (OpenAI) may become one of the decisive battlegrounds of the next decade.

 

The current situation of agentic commerce in China shows how quickly the distance between recommendation and transaction can shrink when digital ecosystems are able to connect consumer intent with executable commercial action. For European companies, this makes China an important learning case: it demonstrates what Europe can learn from China – and where it has to find its own path. European companies must develop their own approach in this race: one that combines convenience for the customers with trust, transparency, interoperability, and user control

 

Moderated by Moonie Zhu, a widely recognized expert in fintech and commerce, the webinar will offer a practical discussion for everyone currently working on the integration of agentic commerce protocols or preparing their organization for the next wave of AI-driven commerce.

 

As commerce moves from clicks to delegation, ecommerce merchants will need to rethink visibility, discovery, and customer journeys. On 3 June, join Agentic Commerce: China’s Lead, Europe’s Choice, where Alexander Scheibel from Riverty and Professor Dr. Roland Frank will discuss: