Turning Account Takeover Defense into a Revenue Engine, Presented by LexisNexis Risk Solutions
Summary
Account takeover (ATO) has become both a hidden revenue leak and an untapped revenue opportunity for ecommerce and marketplaces, and it’s accelerating rapidly.
Ecommerce login attacks rose 216% YOY, and bot‑driven attempts jumped 123%. (1) These attacks not only increase fraud losses but also fuel customer attrition; more than half of U.S. ecommerce firms saw retention drop due to fraud controls, and fraud now costs over $5 for every $1 lost. (2)
This webinar will explore how modern ATO defenses can become a revenue enabler by reducing friction, helping protect customer accounts and improving approval rates. Hear firsthand accounts of what is driving the rise in ATO, the role of bots and emerging AI, and the strategies organizations are adopting to stop attacks earlier without disrupting good customers.
You'll Learn:
- Why ATO is surging across ecommerce and marketplaces
- How ATO creates revenue drag through fraud losses, friction, and churn
- How bots and emerging AI agents are reshaping risk
- Modern ATO defense strategies that drive higher approvals and lower customer friction
Who should attend:
Fraud, payments, risk, and trust & safety leaders at ecommerce and marketplace businesses.
- LexisNexis® Risk Solutions Cybercrime Report
- LexisNexis® True Cost of FraudTM Study 2026 North America
Speakers
