Regulatory oversight aimed at stopping financial fraud rises has generated friction through checks built into customer onboarding processes.
The situation is forcing online retailers to rethink their customer journeys. They need to find a way to put necessary protections in place that yield fast, accurate but simultaneously low friction and invisible checks.
Additionally, firms have implemented “guest check-out” facilities which have enabled them to reduce friction completely at the expense of not knowing who the end consumer is and introducing a higher potential for returns fraud.
- Learn about the challenges facing brands
- Learn about how other brands have tackled these challenges
- Identify what challenges brands could face when implementing such strategies
Some content is hidden, to be able to see it login here Login