The State of Authentication in Europe_Exploring Trends and Opportunities

MRC Athens 2023
Google, Cardinal Commerce
Oct 10, 2023

Europe is at the forefront of authentication innovation, with strides already made enhancing the way we secure and facilitate transactions. Merchants must navigate challenges like balancing security and user experience, complying with evolving regulations, and staying informed about emerging authentication technologies. Understanding the state of authentication within the Europe market gives merchants an upper hand to embrace the challenges and opportunities of our digital world.

Learning Objectives:

  • Varying approaches, challenges, and opportunities within the different European markets
  • Authentication solutions to help approve more good orders, lower fraud
  • Strategies to ensure seamless compliance while delivering optimal user experience
  • Regional authentication performance and trends

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