Building a Customer Journey-Time Orchestration Strategy that Matters

MRC Santa Clara 2023
Spec, iHerb
Sep 19, 2023

There's a recognized gap between the support fraud fighters need and what technical teams can often provide. Customer journey-time orchestration (CJTO) is emerging as a solution to this challenge. Join this discussion as we explore not only how fraud teams can employ customer journey-time orchestration to control their fraud defense stack, but also learn the unique ways merchants can utilize these capabilities to drive positive business impact. In other words, learn from fellow merchants on how they’re reclaiming control when engineering teams are not able to immediately deliver a solution.

In this session, attendees will hear from the merchant panelists to learn how to:

  • Implement fallback risk vendors
  • A/B test vendors with live production data
  • Build a tamper proof customer experience
  • Identify friction points in the payment journey and route customers through the correct experience
  • Support marketing changes in real-time
  • Move risk checks to pre-auth or post-auth with a click of a button

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