Tokens 2.0: Turning Tokenization Into Your Next Big Customer Experience Tool

Innovation

Payment innovation

Tokens

Token requestor

Token service provider

Tokenization

Cybersource, Mercator Advisory Group

Apr 06, 2022

Presentations

Tokens have been used as a trusted, reliable, and nearly universal payment security tool for more than a decade. But today, if you're only using tokens for basic payment security, you might be missing out on a big opportunity.

In this session, Cybersource Vice President of payment optimization, Jignesh Kacharia, explains how you can use tokenization – and an advanced "token of tokens" approach – to create a more complete 360-degree view of your customers.

To further explore these enhanced tokenization capabilities and benefits, Jignesh will be joined by Mercator Advisory Group, Director of merchant practice, Don Apgar, to discuss approaches to advanced token management solutions and explore the benefits, such as delivering safer, simpler, more tailored payment experiences, reducing payment fraud, and significantly increasing conversion rates.

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