Payments Orchestration and Optimization: Smart Routing & Advanced Vaulting
Digital advertising creates tremendous opportunities for organizations to reach customers, generate leads, and drive revenue. However, it also creates opportunities for fraud. Fraudulent traffic, fake clicks, manipulated impressions, and other forms of invalid activity can waste advertising budgets, distort performance metrics, and undermine confidence in business decisions.
MRC Members: USD $100 (plus applicable taxes)
Non-members: USD $200 (plus applicable taxes)
The course significantly emphasizes smart routing, a cornerstone of payment orchestration, delving into its intricacies and benefits. Participants learn how smart routing optimizes transaction pathways, bolsters authorization rates, and reduces costs in payment processing. Simultaneously, they explore advanced vaulting, addressing the critical imperative for secure data storage and management. Through hands-on activities and practical exercises, participants acquire the expertise to implement and optimize these strategies, ultimately driving efficiency, security, and compliance in their organizations' payment operations.
FAQs
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- Digital Marketing Professionals responsible for managing advertising campaigns, media budgets, performance measurement, and campaign optimization.
- Fraud and Risk Managers seeking to understand how invalid traffic and advertising fraud impact business performance, data quality, and fraud prevention efforts.
- Analytics and Data Professionals responsible for interpreting campaign results, identifying anomalies, and maintaining confidence in business reporting.
- Advertising Operations and Media Buying Teams involved in campaign execution, traffic evaluation, publisher relationships, and advertising quality controls.
- Business Leaders and Decision Makers looking to understand how advertising fraud affects marketing effectiveness, customer acquisition, and strategic decision-making.
- Digital Marketing Professionals responsible for managing advertising campaigns, media budgets, performance measurement, and campaign optimization.
- Fraud and Risk Managers seeking to understand how invalid traffic and advertising fraud impact business performance, data quality, and fraud prevention efforts.
- Analytics and Data Professionals responsible for interpreting campaign results, identifying anomalies, and maintaining confidence in business reporting.
- Advertising Operations and Media Buying Teams involved in campaign execution, traffic evaluation, publisher relationships, and advertising quality controls.
- Business Leaders and Decision Makers looking to understand how advertising fraud affects marketing effectiveness, customer acquisition, and strategic decision-making.
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- Define ad fraud and invalid traffic (IVT) and explain how they affect digital advertising performance.
- Identify common types of ad fraud and the warning signs associated with suspicious traffic.
- Describe how ad fraud operates across search, social, display, mobile, and programmatic advertising environments.
- Analyze campaign data and real-world scenarios to recognize potential indicators of fraudulent activity.
- Apply prevention, detection, and governance strategies to help protect advertising investments and support more reliable business decisions.
Please allow 1-2 hours to complete this course. The course culminates with a comprehensive final assessment to evaluate the user's comprehension of the material. Upon successfully completing the final assessment, participants will be awarded a certificate of completion representing their proficiency in the subject matter.
- Define ad fraud and invalid traffic (IVT) and explain how they affect digital advertising performance.
- Identify common types of ad fraud and the warning signs associated with suspicious traffic.
- Describe how ad fraud operates across search, social, display, mobile, and programmatic advertising environments.
- Analyze campaign data and real-world scenarios to recognize potential indicators of fraudulent activity.
- Apply prevention, detection, and governance strategies to help protect advertising investments and support more reliable business decisions.
Please allow 1-2 hours to complete this course. The course culminates with a comprehensive final assessment to evaluate the user's comprehension of the material. Upon successfully completing the final assessment, participants will be awarded a certificate of completion representing their proficiency in the subject matter.
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- Program Level: Intermediate
- Program Field of Study: Specialized Knowledge
- Program Delivery Method: QAS Self Study
- CPE Credits:2.2
- Advanced Preparation and/or Pre-requisites: Payment Essentials: Fundamentals is recommended.
- Program Level: Intermediate
- Field of Study: Payment Risk & Network Programs
- Delivery Method: QAS Self-Study
- CPE Credits: 3.0
- Advanced Preparation: A basic understanding of card network operations, acquiring, or payments fraud and dispute management is recommended but not required.
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Refund Policy: Refunds and cancellations are determined on a case-by-case basis. Cancellations must be communicated in writing to programs@merchantriskcouncil.org. No refunds will be issued once a course has been started.
Refund Policy: Refunds and cancellations are determined on a case-by-case basis. Cancellations must be communicated in writing to programs@merchantriskcouncil.org. No refunds will be issued once a course has been started.
The Merchant Risk Council is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: nasbaregistry.org