Fraud & Risk
Social Network Fights Back on Affiliate Fraud and Wins
iovation is a fraud prevention services company which offers device-based identification and risk evaluation products. A case study is presented where a social community with affiliates who generate income based on the number of registrations collected used device identification to isolate a large number of registrations to a single device and ISP. This enabled the social community network to shut down the abusive accounts and prevent the pay-out of commissions to illegitimate individuals.