Fraud & Risk

Digital Identity: Fighting Fraud with Next Generation Device-to-Identity Signals

Sam Jackson and Mitch Young -- Neustar

Presentation

With a growing number of consumers using multiple devices in the everyday course of their lives, it becomes more and more challenging for businesses to confidently interact with legitimate customers and weed out the illegitimate ones, when each may use new devices that are unknown to that business.

This deck highlights how companies are using device-based identity linkages to intelligently and reliably categorize users into high risk vs. low risk groups, allowing them to let through trusted low-risk consumers seamlessly, while putting additional verification steps in place for high-risk, potentially fraudulent interactions. Various scenarios and data points are included to help provide context.

Note that this presentation is also available as a webinar. To view the webinar, click here.

Digital Identity: Fighting Fraud with Next Generation Device-to-Identity Signals

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