An In-Depth Look at Online Gaming In Latin America
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The Gaming market in Latin America has been presenting significant growth even before the pandemic time. The increased smartphone penetration, improved mobile network connectivity combined with the social restrictions caused by COVID 19 accelerated the process, expanding the market and creating an attractive opportunity for companies to invest.
The Latin American region is building a prominent role in global numbers. It represents a market with more than approximately 260 million game players and expects to obtain more than USD 3.6 billion in revenue by 2023, according to the Newzoo Global Games Market Report 2020.
However, many face challenges, especially when it comes to payments in local methods and currencies, a situation that affects the spending potential of this market. How to overcome those barriers?