MRC WPF 2024 Account Integrity and Safeguarding Consumer Accounts in the Digital Era
From expedited checkout to special offers and rewards, customer accounts are a major driver of loyalty and retention. In fact, the benefits of account creation are so compelling that the average consumer has over 150 online accounts in their name. Unfortunately, such widespread consumer data has created the perfect storm for account fraud. By leveraging automated bots and stolen credentials, fraudsters can easily launch large scale account takeover (ATO) attacks across thousands of merchants – matching credentials with accounts and accessing stored financial information to either make fraudulent purchases or continue scheming efforts across additional merchants. And because many of the attributes of an ATO transaction appear to be from the cardholder themselves, this fraud tactic is incredibly difficult to detect. In this session, Signifyd's Risk Intelligence and Data Science leads will discuss:
- The Digital Threat Landscape
- The Importance of Account Protection
- Effective Authentication Mechanisms
- Emerging Technologies in Account Security
- Industry Perspectives and Case Studies
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