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Data-Only at Scale: Optimizing Approval Rates

MRC Sao Paulo 2026
Cassia Pinheiro, Wallace Barbosa
May 25, 2026
Presentations
iFood shares how it implemented the Data-Only model at scale alongside Adyen, overcoming technical and operational challenges in a high-volume environment. The session focuses on performance fine-tuning through granular data analysis and micro-segmented rules, such as BIN-level optimization, and presents measurable approval rate uplift validating Data-Only as a strategic alternative.

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