From Chatbots to Agentic Commerce: Evolution, Risks & Opportunities

Panel Highlight:Visa and Azul Airlines will join the panel, bringing valuable insights from the travel and commerce sector. Key Discussion Themes: Agentic Commerce & Conversational EvolutionExplore how traditional and widely used agent models are transitioning into chatbots and agentic commerce, reshaping customer interactions and transaction flows.Implications for Fraud in Agentic CommerceAgentic commerce introduces autonomous agents acting like digital wallets, creating new fraud challenges for merchants. The session will cover:Third-Party Fraud: Exploitation of agentic apps to load stolen cards or credentials, reducing device-level signals and complicating profiling.Rogue Agents & Triangulation Schemes: Criminals bypass trust signals and marketplace checks, using stolen credentials for legitimate orders.Agentic Abuse & Fake Merchants: Fraudsters lure agents into buying non-existent goods/services, eroding trust. Visa is developing a Trusted Agent Protocol to restore confidence.Post-Purchase Dispute Complexity: Agentic layers obscure chargebacks and refunds, making intent verification subjective and increasing friendly fraud risk.

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