How Global Players Approve More in LATAM: Trusted MIDs and Payment Optimization

In this session, we will explore an approach to optimizing transaction approval rates in a global marketplace, with a focus on sub-merchant specificities and improving approval rates in LATAM markets through multi-variable routing. We will discuss how we implemented a Trusted MIDs routing strategy that takes multiple decision factors into account — from both the buyer and the sub-merchant — to inform routing choices, with the goal of increasing transaction security and efficiency, resulting in a 5 percentage-point uplift in approval rates. Additionally, we will cover our cross-border transaction routing strategy, highlighting how selecting the right currency and the buyer’s country can transform the user experience, expand accepted card schemes, and increase approval rates by more than 10 percentage points. Through practical examples and measurable results, we will demonstrate how these strategies can be applied to overcome challenges and drive success in an environment with multiple acquirers and multiple gateways.

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