LATAM: When Global Products Hit Local Payment Reality

This fireside chat moves away from "checkout optimization" and instead uncovers the operational and behavioral realities that global companies understand only once they're live in LATAM, with a focus on two of the region’s largest markets: Mexico and Argentina. Rather than focusing only on APM growth, the conversation explores the gap between global product assumptions and local payment behavior, and how that gap affects conversion, fraud strategy, and user experience, among others. Learning Objectives: Learn how real user behavior in Mexico and Argentina challenges global teams' assumptions around checkout, confirmation flows, and fraud controls. Understand the operational shifts merchants make after launch—what changes, why it changes, and how it impacts performance across LATAM. Identify the signals and payment behaviors in Mexico and Argentina that help global teams anticipate emerging trends in other low-card-reliance markets.

Some content is hidden, to be able to see it login here Login