The Art of Acceptance: Riachuelo’s Strategy to Unlock Approvals Through Risk Recalibration
Simone Sisdelli, Gabriel Vecchia, Márcio Madureiro
May 25, 2026
Presentations
Riachuelo shares how it moved beyond static risk buckets to adopt a dynamic, data-driven fraud strategy with Signifyd. By recalibrating risk segments from “high-risk” to “safe-to-accept,” the company increased online approvals, improved customer experience, and drove measurable profitability gains without increasing loss exposure.
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