The Art of Acceptance: Riachuelo’s Strategy to Unlock Approvals Through Risk Recalibration
MRC Sao Paulo 2026
Simone Sisdelli, Gabriel Vecchia, Márcio Madureiro
May 25, 2026
Presentations
Riachuelo shares how it moved beyond static risk buckets to adopt a dynamic, data-driven fraud strategy with Signifyd. By recalibrating risk segments from “high-risk” to “safe-to-accept,” the company increased online approvals, improved customer experience, and drove measurable profitability gains without increasing loss exposure.
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