GEMS Data Model and Growing Global Business at the Speed of Trust
Paul Fisher & Robert Nendza -- Pipl
Jul 15, 2021
This session will provide insight about how leading online commerce businesses are using the “GEMS” data model (Global, Email, Mobile phone, Social media) to create a baseline for engaging, verifying, and assessing the risk of customers in new markets where traditional data sources typically used for these essential tasks fall short.
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