Fraud & Risk
The Devil at the Crossroads of Engagement and Fraud
In the quest to draw in more customers and retain their business, merchants have created programs and features that have grown into their own economies. In turn, fraudsters have sought to exploit these pseudo-economies for their own gain. In this presentation, Big Fish Games showcases examples from both digital and physical retail spaces to help fraud teams understand both how these programs and features can be viewed as an economy of their own and how fraudsters can cash out.
Fraud Prevention 2.0: Stopping the Risk & Stopping the Bad Guy Through Identifying the User's Behavioral Identity