Fraud & Risk

The Devil at the Crossroads of Engagement and Fraud

Jeff Wade -- Big Fish Games

Presentation

In an effort to entice more customers and retain their business, a growing number of merchants have established engagement programs and features. Unfortunately fraudsters have sought to exploit these pseudo-economies for their own gain. In this presentation, Big Fish Games highlights examples from both digital and physical retail spaces to help fraud teams understand both how these programs and features can be viewed as an economy of their own and how fraudsters can cash out.

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The Devil at the Crossroads of Engagement and Fraud

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