Fraud & Risk

Fake Reviews: A Five-Star Strategy to Prevent Brand Abandonment

Brittany Allen -- Sift

Presentation

Customer reviews can be an effective way for consumers to learn more about a product or service prior to purchasing. On the other hand, sham reviews can quickly lead to a loss of trust. Here, Sift looks at why product reviews matter and why fake reviews pose a growing problem to online retailers. The focus then turns to content moderation and a five-part solution centered on machine learning to combat phony reviews, with a set of best practices concluding the deck.

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Fake Reviews: A Five-Star Strategy to Prevent Brand Abandonment

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