Cracking the Code: Winning the Battle Against Promo Abuse

MRC Barcelona 2024
Pets At Home, Signifyd
Apr 23, 2024

Promo abuse is a growing problem in eCommerce, costing retailers globally an estimated $1BN a year. This panel discussion will bring together experts from Signifyd and Pets at Home to discuss the latest trends in promo abuse, share best practices for preventing and detecting it, and explore the broader impacts of this abuse on eCommerce businesses.

Learning Objectives:

  • What are the latest trends in promo abuse and the common methods used by resellers and promo abusers 
  • Explore advanced fraud prevention solutions, including behavioural biometrics and machine learning, to combat reseller fraud and policy abuse effectively.

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