How to Link End-to-End Conversion and Payment Optimisation

MRC Barcelona 2024
BlaBlaCar, Adyen
Apr 23, 2024

The number of successful trips is key for BlaBlaCar. This means that we are carefully monitoring the conversion rate of our booking flow, and optimisations can happen at several steps in this funnel especially at the payment step. During this presentation, we share how we connect the dots between high-level overview and optimisation of payment specifics. With this presentation, BlaBlaCar and Adyen will share how their longstanding partnership is allowing both parties to highlight their expertise and demonstrate the convergence of common concepts.

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