Layer Cake: How Tripadvisor optimized its Fraud Detection with new ingredients

MRC Barcelona 2024
Trip Advisor, Accertify
Apr 23, 2024

Tripadvisor, the world's largest travel guidance platform, helps hundreds of millions of people become better travelers, from planning to booking to taking a trip. Millions of accounts are accessed every second of the day on the Tripadvisor platform. It is safe to say that a password is not enough to protect an account. For businesses to protect their customers and stop account takeovers, whilst still providing a frictionless customer experience, new security approaches must be employed.

Learning Objective:

  • Fighting fraud today involves having access to the right data sets. With widespread access to breached and stolen data, fraudsters can defeat knowledge-based authentication methods. Tripadvisor was able to significantly reduce their overall operational cost by employing multi-layered fraud detection.

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