The Cost of Conversions: Payment Optimisation Strategies to Balance Customer Experience and Costs

Fraud

Payments

MRC Barcelona 2024

CarTrawler, Kiwi, Forter

Apr 23, 2024

Presentations

In this session, Forter’s VP Payments Galit Shani-Michel, Raja Hubli of HelloFresh, and Eliska Hruba of Kiwi will discuss how the proliferation of different payment types has created more choice for customers and merchants than ever before. When considering which payment methods to implement, merchants must not only consider consumer preferences, but also conversion rates and the comparative costs of each method. The speakers will present strategies for how merchants can think about balancing these competing priorities to maximise their revenue and create the best experience for customers.

Learning Objectives:

Strategies to maximise conversions in the merchant’s payment funnel
Evaluation of customer experience metrics in relation to with business objectives
Cost reduction strategies through smart optimisation techniques

Some content is hidden, to be able to see it login here Login

Tagged:

Blue-tinted background of a man watching a webinar

Host a Webinar with the MRC

Help the MRC community stay current on relevant fraud, payments, and law enforcement topics.

Submit a Request

Publish Your Document with the MRC

Feature your case studies, surveys, and whitepapers in the MRC Resource Center.

Submit Your Document

Related Resources

Mar 16, 2026

MRC Vegas 2026 Save the Date for MRC Vegas 2026! Join us from 16-19 March 2026 at ARIA Resort & Casino in Las Vegas for the premier payments and fraud prevention conference. Discover cutting-edge insights from industry leaders, engage in expert panels, and network with peers.

Feb 05, 2025

AML & Merchants: Why You Should Care, Presented by Mastercard Money-laundering is a societal challenge that touches all areas of the economy. It involves the placement, layering, and integration of money to ultimately obfuscate the proceeds of crime and to make transactions look legitimate.

Jan 08, 2025

Building a Scalable Fraud Engine: Optimizing Cost and Performance for Subscriber Growth In a rapidly growing subscription business, maintaining a proactive fraud posture is critical to optimizing both cost and effectiveness. Building a scalable fraud engine that operates across multiple platforms allows companies to reduce PSP costs, prevent disputes, and minimize revenue losses.

Jan 08, 2025

Breaking Down the 2024 Chargeback Field Report, presented by Chargebacks911 Every merchant who processes card-not-present transactions experiences at least some chargebacks. Sellers, however, seldom see the scope of the problem beyond their own claims. Based on surveys commissioned by Chargebacks911®, the 2024 Chargeback Field Report is a critical view of how chargebacks are impacting merchants.

Nov 12, 2024

MRC Welcome & Sponsor Intro | AI's Journey to Generative AI : Unveiling the History, Myths, and Global Impact on Fraud and Payments Generative AI, like ChatGPT, has become a central focus for merchants looking to stay competitive in a rapidly evolving digital landscape.

Nov 12, 2024

Generative AI in Cybersecurity: Defending Against Evolving Threats Explore the transformative impact of Generative AI on cybersecurity, focusing on its role in predicting, detecting, and responding to modern cyber threats.

Nov 12, 2024

The Future of Generative AI in Ecommerce & Fraud | MRC Wrap Up Generative AI is poised to revolutionize the e-commerce landscape by delivering hyper-personalized shopping experiences, with AI dynamically tailoring recommendations, promotions, and content in real time based on customer behavior.

Nov 12, 2024

Global Generative AI Regulations and Ethical Concerns: A Cross-Region Overview As generative AI (GenAI) technology rapidly advances, regulatory efforts are underway across regions, including the U.S., EU, APAC, ANZ, and LATAM/Brazil.

Dec 05, 2023

DataDome - 2023 U.S. Bot Security Report DataDome's new study finds that a staggering 68% of US websites are unprotected against simple bot attacks, highlighting how vulnerable US businesses are to automated online threats. E-commerce sites are particularly exposed.

Aug 11, 2023

2023 UK Bot Security Report 2 in 3 UK Websites Are Unprotected Against Simple Bot Attacks.

Feb 24, 2023

Riverty - Subscription Payments: Consumer Survey
Across 6 Northern European countries, our consumer survey uncovers consumer payment preferences within the subscription economy. Explore the results to get an understanding of how to create customer-centric payment strategies.

Dec 05, 2022

2022 Southeast Asia Digital Commerce Insights While the region’s recovery after a turbulent period is well underway, businesses now find themselves in a more complex environment. How nimble and flexible is your business in adopting new payments to stay on top of market shifts and fraud risks? See how you compare.

Nov 20, 2024

Payments 3.0: The Custom, Distributed Payments Ecosystem Early payment processing was conducted through legacy institution-backed payment processors (PSPs). Payments 2.0 signaled the arrival of more modern PSPs, ready to serve high-growth merchants.

Nov 20, 2024

From Pain to Gain: Payments Solutions for High-Opportunity Industries Rapyd’s groundbreaking research into high-opportunity industries exposes unique pain points for payments professionals in online gaming, iGaming, affiliate marketing, creator economy, SaaS, financial services, and more.

Nov 15, 2024

Mastercard's First-Party Trust Program: Merchant Master Class First-party misuse is a costly and complex challenge, with up to 75% of card-not-present (CNP) fraud for digital goods merchants estimated to stem from it. With Mastercard’s First-Party Trust Program, which took effect on 27 October in the US, merchants now have a powerful tool to gain insights into and prevent cases of first-party misuse.

Nov 13, 2024

Decline Not Declined: Winning Strategies for Overcoming Payment Challenges Join us for an in-depth exploration of payment decline management in our upcoming webinar, "Decline Not Declined: Winning Strategies for Overcoming Payment Challenges." This session is tailored for businesses looking to enhance their understanding of different decline types and discover practical strategies for mitigating them.

Nov 22, 2024

What 19th century economic thinking can teach us about 21st century payments and how ecommerce players ought to respond Accepting local payment methods and choosing methods that meet your business and customers' needs are different. Download the report to implement your local payment methods with data in mind.

Nov 22, 2024

Choosing the right Local Payment Methods - How to select and onboard the Local Payment Methods that will make the biggest difference to your online sales How to select and onboard the right local payment methods to make the biggest difference to your online sales.

Aug 30, 2024

Navigating Experience, Security, and the Next Frontier of Identity - Experian's 2024 U.S. Identity & Fraud Report Experian’s 2024 U.S. Identity and Fraud Report provides a snapshot of the current fraud landscape, shifting consumer expectations and actionable insights into how you can prioritize future fraud prevention technology investments.

Aug 14, 2024

Confidence in Every Transaction: A blueprint for payment success Ecommpay recently surveyed UK merchants to better understand theirpain points. Our findings revealed that 43% of merchants stated their biggest payment challenge is keeping up with the latest technologies and payment trends, but other factors relating to the day-to-day running of their business are preventing them from dedicating as much time to this as they’d like, such as the impact of the cost of living crisis, gaining access to funding, and finding the right talent.

View All Resources