The Cost of Conversions: Payment Optimisation Strategies to Balance Customer Experience and Costs

MRC Barcelona 2024
CarTrawler, Kiwi, Forter
Apr 23, 2024

In this session, Forter’s VP Payments Galit Shani-Michel, Raja Hubli of HelloFresh, and Eliska Hruba of Kiwi will discuss how the proliferation of different payment types has created more choice for customers and merchants than ever before. When considering which payment methods to implement, merchants must not only consider consumer preferences, but also conversion rates and the comparative costs of each method. The speakers will present strategies for how merchants can think about balancing these competing priorities to maximise their revenue and create the best experience for customers.

Learning Objectives:

  • Strategies to maximise conversions in the merchant’s payment funnel
  • Evaluation of customer experience metrics in relation to with business objectives 
  • Cost reduction strategies through smart optimisation techniques

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