The Forgotten Half of ATO: Digitizing Account Recovery

MRC Barcelona 2024
Persona, LinkedIn
Apr 24, 2024

During account takeovers, there are two timelines teams work to optimize — time to stop the fraudster from causing more damage and time to reinstate the account to its rightful owner. It’s this later milestone that’s often drawn out, leaving customers even more frustrated when they can’t get back into their accounts simply and easily.   Hear expert perspectives on where the process breaks down for rightful account holders, and proposed solutions to fully digitizing account recovery.

Learning Objectives:

  • Put privacy at the center of your redaction policies, which makes configurability critical to successful account recovery
  • Empower and educate your users to make their accounts more secure - The passwordless future is imminent — now is to experiment with reusable identity

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