MRC Welcome & Sponsor Intro | AI's Journey to Generative AI : Unveiling the History, Myths, and Global Impact on Fraud and Payments

Fraud

Payments

MRC, Sift, Complex NTWRK, Reverb, DoorDash, Caf

Nov 12, 2024

Presentations

MRC welcomes you to the Generative AI Summit.

Hear a word from our sponsor, Sift and find out what to expect for the day.

Generative AI, like ChatGPT, has become a central focus for merchants looking to stay competitive in a rapidly evolving digital landscape. Yet, with all the headlines, press releases, and buzz, it’s easy to get lost in the hype. To harness the potential of Generative AI, it’s critical to separate myths from realities and understand its capabilities, limitations, and risks.

Dive into the history of Generative AI and its pivotal role in shaping the future of the eCommerce industry, particularly in combating online fraud and enhancing payment systems. We’ll explore the history of AI and its relationship with machine learning and clarify common misconceptions surrounding the technology.

Attendees will learn how Generative AI is transforming fraud detection, payment security, and customer authentication while also discussing the global impact of AI adoption, including the operational challenges it poses for merchants and payment professionals.

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