MRC Welcome | Sponsor Intro | Evolving E-commerce: Today's Marketplace Dynamics

MRC Virtual Summit
Payments
Fraud
MRC, Paypal, CMSPI
Jun 11, 2024
Presentations

Explore the evolution of e-commerce marketplaces, emphasizing their transition into more complex ecosystems powered by advanced technology and data-driven insights. We'll level-set the current state of marketplaces, which offer businesses expanded reach, streamlined logistics, and enhanced customer engagement alongside integrated payment systems. We address the strategic advantages of marketplace entry, including access to a broader customer base, growth opportunities, and improved brand visibility. Moreover, we delve into the importance of robust fraud prevention measures to mitigate risks in marketplace transactions, which are more complex than in a standard e-commerce transaction.

Learning Objectives:

  • Describe the evolution and transformation of e-commerce marketplaces 
  • Evaluate the current features and benefits of e-commerce marketplaces 
  • Explain the significance of implementing fraud prevention measures in e-commerce marketplaces

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