Walking the Tightrope Between Customer Experience and Security

Fraud

Payments

MRC Singapore 2023

Mastercard, ByteDance, ADVANCE.AI

Oct 23, 2023

Presentations

When it comes to seamless, immediate experiences, we have all been spoiled for some time now. Be it streaming services, car-share apps, or steaming hot pizza delivery; the expectations of today’s consumer are high. However, in an age of data breaches and cyberattacks, consumers also demand security.

This is especially the case across APAC, where 90% of consumers will abandon their online purchases should checkout take too long, yet the number one reason they would perceive a business negatively is if the website didn’t appear secure.

In this session, alongside a panel of retailers, we will be sharing best practices for fast yet secure digital identity verification, designed to elevate the customer experience at every touchpoint, including account creation and transaction.

Learning Objectives:

Learn how to utilise dynamic data-driven insights (over static) to identify fraud early without impacting the customer experience.
Understand the fundamental difference between passive and active biometric checks to defend against fraud and protect genuine customers.
Increase revenue by automating the acceptance of low-risk transactions to boost overall approval rates from good customers.

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