Walking the Tightrope Between Customer Experience and Security
When it comes to seamless, immediate experiences, we have all been spoiled for some time now. Be it streaming services, car-share apps, or steaming hot pizza delivery; the expectations of today’s consumer are high. However, in an age of data breaches and cyberattacks, consumers also demand security.
This is especially the case across APAC, where 90% of consumers will abandon their online purchases should checkout take too long, yet the number one reason they would perceive a business negatively is if the website didn’t appear secure.
In this session, alongside a panel of retailers, we will be sharing best practices for fast yet secure digital identity verification, designed to elevate the customer experience at every touchpoint, including account creation and transaction.
- Learn how to utilise dynamic data-driven insights (over static) to identify fraud early without impacting the customer experience.
- Understand the fundamental difference between passive and active biometric checks to defend against fraud and protect genuine customers.
- Increase revenue by automating the acceptance of low-risk transactions to boost overall approval rates from good customers.
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