Developing Proactive Identity Verification Strategies to Prevent Account Takeover

Account Takeover
Identity Fraud
Identity Theft
Pipl, Priceline
Aug 01, 2022

Fraudsters look for the easiest, most vulnerable parts of the transaction lifecycle to enter the customer journey.

Traditional verification steps, such as verifying micro-deposits, are not enough. Every participant in the transaction lifecycle – from merchant to payment processor to card issuer – must understand their vulnerability to account takeover fraud. All need a strategy for verifying identity that makes it much more difficult for fraudsters to use the identity data they obtain.

This presentation explores how transaction participants can create strategies to verify identities starting with account creation, and extending through checkout, payment, shipping, and account maintenance. It will also provide a merchant's perspective on effective pathways for safeguarding in-demand eCommerce options such as guest checkout.

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